The type of 'individualism' that neoliberal ghouls and those Randian dipshits propagate is ironically the very opposite of human nature, despite the 'muh human nature' shite they constantly propagate to defend their perverse ideological inclinations.
It's an individualism that can never truly bring about any actual individuality. One where your entire life is dictated by the exploitation of labour. One where you can never truly realise who you are. Life itself almost becomes soulless. Just centred on the 9-5 corporate grinder and an increasingly insular gated suburbia. An asphalt covered hellscape detached from nature or any true sense of community. Underpinned by an increasingly bureaucratic corporatocracy that does away with what individuality we do have.