As individuals, we need to stop expecting shortcuts. We need to learn to reject rewards we haven’t earned. When someone asks us something we don’t know, we need to be confident enough to say so, and suggest someone who might. Because we all want a meritocracy, and the only way we get one is by being brave enough to believe it can actually happen. If we keep acting like an industry of frauds who would be thrown out were it not for our self-aggrandizement and our politicking, we will have exactly that industry. As individuals, we’ll be better hustlers than we will developers. Fuck that shit.
People are going to shit all over your parade sometimes, and sometimes they’re going to be right. The solution is to not go planning parades through streets somebody else paved without asking them for directions.
Social networks exist to sell you crap. The icky feeling you get when your friend starts to talk to you about Amway, or when you spot someone passing out business cards at a birthday party, is the entire driving force behind a site like Facebook.
Because their collection methods are kind of primitive, these sites have to coax you into doing as much of your social interaction as possible while logged in, so they can see it. It's as if an ad agency built a nationwide chain of pubs and night clubs in the hopes that people would spend all their time there, rigging the place with microphones and cameras to keep abreast of the latest trends (and staffing it, of course, with that Mormon bartender).
We're used to talking about how disturbing this in the context of privacy, but it's worth pointing out how weirdly unsocial it is, too. How are you supposed to feel at home when you know a place is full of one-way mirrors?
We have a name for the kind of person who collects a detailed, permanent dossier on everyone they interact with, with the intent of using it to manipulate others for personal advantage - we call that person a sociopath. And both Google and Facebook have gone deep into stalker territory with their attempts to track our every action.
Curiosity was framed, ignorance killed the cat.