It's well documented that Facebook allows its developers unusual permission to push experimental updates live, and that the company has internal propaganda posters with mottos like "What would you do if you weren't afraid?" I wonder, what would be different if the posters read, "What would you do if you cared about the result?" Then again, that's not exactly fair, since it's clear that Facebook's leaders and employees care a great deal about the output of their work insofar as that output pleases and benefits them until their equity vests. So perhaps a different compass bearing: "What would you do if you cared about someone other than yourselves?"
Facebook is special in this regard, because its outward claims toward "connecting people" are so poetically at odds with its actual business of extracting value and attention from them at all costs. Facebook is like a kindergarten run by child molesters.