There's this awesome book called "The Anatomy of Fascism", you should totally read it, 'cause like so much marketing in programming and software and everything is actually like a Nazi propaganda tactic. It's really bizarre.
I will, in fact, claim that the difference between a bad programmer and a good one is whether he considers his code or his data structures more important. Bad programmers worry about the code. Good programmers worry about data structures and their relationships.
Bachelors, doctors and professors at my university may be great computer scientists, but programmers? Oh, how many times I wanted to say "I respect your work, but please do it away from keyboard".
Programming is one of the most exciting, flow-inducing, mentally stimulating, mathematically and logically enlightening, rewarding activities I do. Programming is one of the most mind-numbing, soul-sucking, procrastination-inducing, lonely, repetitive, mentally exhausting activities I do.
Most software today is very much like an Egyptian pyramid with millions of bricks piled on top of each other, with no structural integrity, but just done by brute force and thousands of slaves.
All naming decisions have several constraints in common. You want names that are as short as possible, so they are easy to type, format, and say. At the same time, you want to convey as much information as possible in each name, so readers will not have to carry as much knowledge in their heads. You want names that are familiar, to take advantage of knowledge readers already have via metaphor or analogy. However, you want names that are unique, so that others who are also choosing names will not accidentally choose names that interfere with yours. The first rule I follow is no abbreviations. Abbreviations optimize typing (a 10–100 times in 20 years task) over reading (a 1000–10000 times in 20 years task). Abbreviations make the interpretation of a name a two step process—what do the letters stand for and then what do those words mean. The class and method naming patterns here will produce names that you should never have to abbreviate. Naming the root class of a large hierarchy is a momentous occasion. People will be using the words you choose in their conversation for the next 20 years. You want to be sure you do it right. Unfortunately, many people get all formal when they go to name a superclass. Just calling it what it is isn’t enough. They have to tack on a flowery, computer science-y, impressive sounding, but ultimately meaningless word, like Object, Thing, Component, Part, Manager, Entity, or Item. You’re creating a vocabulary, not writing a program. Be a poet for a moment. The simple, the punchy, the easily remembered will be far more effective in the long run than some long name that says it all, but in such a way that no one wants to say it at all."Smalltalk Best Practice Patterns"