Q: What do you think of the “deniers,” the guys who make good money and love to buy nice things but refuse to admit they are yuppies?
A: A bitchin’ tattoo can’t hide your inner desire to be Donald Trump.
Indeed during the recent dotcom mania a bunch of quack business writers suggested that the company of the future would be totally virtual -- just a trendy couple sipping Chardonnay in their living room outsourcing everything. What these hyperventilating "visionaries" overlooked is that the market pays for value added. Two yuppies in a living room buying an e-commerce engine from company A and selling merchandise made by company B and warehoused and shipped by company C, with customer service from company D, isn't honestly adding much value.