Meaningful writing has a purpose beyond that of simple entertainment or of generating conversation. Its purpose is to improve society, to improve our life, by teaching us certain truths that the author has learned. John Ruskin puts it well in his essay on books, Of Kings' Treasuries, by saying that good books give us sight. By teaching us what to look for, and the value of those things, we learn to tell apart the good from the bad, to pass better judgements using our sharpened vision. We grow and become wiser. And that is the only sort of writing that ever improves us as people because all the rest, information and entertainment, it just passes by and leaves us in the same state that we are when we first come into contact with it.
Life is the ultimate aim of moral design, which it must protect, advance, ennoble and enrich. Immoral design, which is also bad design, is the opposite. It takes life by stealing time; it impoverishes by pretending to be more than it is; it does not last; it deceives, harms, enrages and degrades. The difference between the two lies at the origin of the work, when the designer first establishes their true goals and decides whether it is to satisfy their destructively selfish aims, or it is to be something higher, something that respects and elevates people’s lives, something that they are not ashamed to put out into this world because they know that their heart lies in the right place; and if they fail to achieve what they set out to do, it will be but an error of affection, not ill work laden with guilt.