The reason I hate ads is because it's a legitimized way of abuse, of hurting other people. I'm gonna be a father at some point, and I dread the day I have to explain to my kid that modern civilization is in this weird state, where it's "friendly" in the sense that you don't generally have to fear strangers, but it's also overrun by malicious actors trying to suck your money and happiness dry. Our civilization pays lip service to being cooperative, yet so much of it is still adversarial.
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
Where once corporations could impose their advertisements on us through television, we now have PVR which can block TV ads. Where once corporations could impose their advertisements on us through websites, we now have browser plugins that can block those ads. It would almost seem as if we have the power to determine how much content we are fed by corporations and how much content we genuinely want to pay attention to.
Except we don't, because it's still accepted that when a corporation creates an advertisement that does something 'neat' or 'cool', it gets reproduced and transmitted through various mediums without any critical appraisal, just because it's different and original. Corporations know this; they know that they have to go above and beyond merely putting a billboard on a highway to attract eyeballs. They know that it's not enough to beat their rivals at pure visibility. They know that they have do something 'different', something 'cool', something 'unique', something 'neat', something that will make it through to those eyeballs and minds that have become desensitized to all those tired, traditional means of advertising.
The companies that create these advertisement (not companies like British Airways, but the PR and marketing companies that they hire), are acutely aware of the fact that the number of people that will look at these kinds of billboards are no higher than the number of people that will look at any other similarly aesthetically pleasing (given contemporary style and taste) billboards. But they do know that if they offer something else, something that piques a viewer's curiosity, a viewer's sense of inquisitiveness or fascination with technology, or a viewer's eye for novelty and originality, then those people will spread the word. They will tell others about this cool and unique and original advertisement. They might not go right up to their friends and say: "Did you see that cool new British Airways advertisement?" because they might be just the kind of person who wouldn't spread the gospel of corporations so directly, but they very well might be the kind of person who would post to a social media site that has millions of anonymous viewers.
By the way, if anyone here is in advertising or marketing, kill yourself.
Just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root. I don't know. You try. You do what you can. Kill yourself.
Seriously, though. If you are, do. No, really. There's no rationalisation for what you do, and you are Satan's little helpers, okay? Kill yourself. Seriously. You are the ruiner of all things good, seriously. No, this is not a joke, if you're going: "There's going to be a joke coming." There's no fucking joke coming. You are Satan's spawn, filling the world with bile and garbage. You are fucked, and you are fucking us. Kill yourself, it's the only way to save your fucking soul. Kill yourself. Planting seeds.
I know all the marketing people are going: "He's doing a joke." There's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking machinations.
I know what all the marketing people are thinking right now, too. "Oh, you know what Bill's doing? He's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man. I am not doing that, you fucking evil scumbags! "Oh, you know what Bill's doing now? He's going for the righteous indignation dollar. That's a big dollar. Lot of people are feeling that indignation, we've done research. Huge market. He's doing a good thing." God damn it, I'm not doing that, you scumbags. Quit putting a goddamn dollar sign on every fucking thing on this planet! "Oh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a fucking web. "Oh, the trapped dollar. Big dollar, huge dollar. Good market, look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar ..."
How do you live like that? And I bet you sleep like fucking babies at night, don't you? "What did you do today, honey?" "Oh, we made arsenic childhood food. Now, good night. Yeah, we just said, you know, is your baby really too loud? You know ... yeah, the mums will love it, yeah." Sleep like fucking children, don't you? This is your world, isn't it?