any app/tool/etc. that's "designed for the average user", will only help its user be(come) average and below average!
Now try imagining selling a product with the slogan XYZ - Helping you stay mediocre, and even drop below the average! Use us every day, keep greatness away! ...if you're doing data-driven-product-design targeting the "average user", you're building just such a product
If people could understand what computing was about, the iPhone would not be a bad thing. But because people don’t understand what computing is about, they think they have it in the iPhone, and that illusion is as bad as the illusion that Guitar Hero is the same as a real guitar.
So, I talked to Steve on the phone [about adding a standard pen and penholder]. I said, “Look Steve. You know, you’ve made something that is perfect for 2-year-olds and perfect for 92-year-olds. But everybody in-between learns to use tools.”
To the National Association of Broadcasters, New York City. Gentlemen: What have you done to my child, the radio broadcast? He was conceived as a potent instrumentality for culture, fine music, the uplifting of America’s mass intelligence. You have debased this child, dressed him in rags of ragtime, tatters of jive and boogie-woogie.