In capitalist society individuals are controlled by a pitiless law usually beyond their comprehension. The alienated human specimen is tied to society as a whole by an invisible umbilical cord: the law of value. This law acts upon all aspects of one's life, shaping its course and destiny. The laws of capitalism, which are blind and are invisible to ordinary people, act upon the individual without he or she being aware of it. One sees only the vastness of a seemingly infinite horizon ahead. That is how it is painted by capitalist propagandists who purport to draw a lesson from the example of Rockefeller — whether or not it is true — about the possibilities of individual success. The amount of poverty and suffering required for a Rockefeller to emerge, and the amount of depravity entailed in the accumulation of a fortune of such magnitude, are left out of the picture, and it is not always possible for the popular forces to expose this clearly. (A discussion of how the workers in the imperialist countries gradually lose the spirit of working-class internationalism due to a certain degree of complicity in the exploitation of the dependent countries, and how this at the same time weakens the combativity of the masses in the imperialist countries, would be appropriate here, but that is a theme that goes beyond the scope of these notes.)

In any case, the road to success is portrayed as beset with perils — perils that, it would seem, an individual with the proper qualities can overcome to attain the goal. The reward is seen in the distance; the way is lonely. Furthermore, it is a contest among wolves. One can win only at the cost of the failure of others.
What is finished... is the idea that this great country is dedicated to the freedom and flourishing of every individual in it. It's the individual that's finished. It's the single, solitary human being that's finished. It's every single one of you out there that's finished, because this is no longer a nation of independent individuals. It's a nation of some 200-odd million transistorized, deodorized, whiter-than-white, steel-belted bodies, totally unnecessary as human beings, and as replaceable as piston rods... Well, the time has come to say, is dehumanization such a bad word. Because good or bad, that's what is so. The whole world is becoming humanoid - creatures that look human but aren't. The whole world not just us. We're just the most advanced country, so we're getting there first. The whole world's people are becoming mass-produced, programmed, numbered, insensate things...
Do not preach the straight and narrow way while going joyously upon the wide one. Preach the wide one, or do not preach at all; but do not fool yourself by saying you would like to help usher in a free society, but you cannot sacrifice an armchair for it. Say honestly, "I love arm-chairs better than free men, and pursue them because I choose; not because circumstances make me. I love hats, large, large hats, with many feathers and great bows; and I would rather have those hats than trouble myself about social dreams that will never be accomplished in my day. The world worships hats, and I wish to worship with them."

But if you choose the liberty and pride and strength of the single soul, and the free fraternization of men, as the purpose which your life is to make manifest then do not sell it for tinsel. Think that your soul is strong and will hold its way; and slowly, through bitter struggle perhaps the strength will grow. And the foregoing of possessions for which others barter the last possibility of freedom will become easy.

At the end of life you may close your eyes saying: "I have not been dominated by the Dominant Idea of my Age; I have chosen mine own allegiance, and served it. I have proved by a lifetime that there is that in man which saves him from the absolute tyranny of Circumstance, which in the end conquers and remoulds Circumstance, the immortal fire of Individual Will, which is the salvation of the Future."
It's true that I detest organised, bigtime, major league religions... but I love spiritual individuals, you can see the universe in their eyes, if you're really looking... I love people, I hate crowds, groups, organisations... soon they become zealots, then they start wearing hats... then they have fight songs and come and visit you at 3 am in the morning...