Johnb made the point that "plain language is not enough when the frame of reference is not available to the listener"; correct and important. But the right reaction is not to resort to obscure and needlessly complex verbiage and posturing about non-existent "theories." Rather, it is to ask the listener to question the frame of reference that he/she is accepting, and to suggest alternatives that might be considered, all in plain language. I've never found that a problem when I speak to people lacking much or sometimes any formal education, though it's true that it tends to become harder as you move up the educational ladder, so that indoctrination is much deeper, and the self-selection for obedience that is a good part of elite education has taken its toll. Johnb says that outside of circles like this forum, "to the rest of the country, he's incomprehensible" ("he" being me). That's absolutely counter to my rather ample experience, with all sorts of audiences. Rather, my experience is what I just described. The incomprehensibility roughly corresponds to the educational level. Take, say, talk radio. I'm on a fair amount, and it's usually pretty easy to guess from accents, etc., what kind of audience it is. I've repeatedly found that when the audience is mostly poor and less educated, I can skip lots of the background and "frame of reference" issues because it's already obvious and taken for granted by everyone, and can proceed to matters that occupy all of us. With more educated audiences, that's much harder; it's necessary to disentangle lots of ideological constructions.
A totalitarian state simply enunciates official doctrine -- clearly, explicitly. Internally, one can think what one likes, but one can only express opposition at one's peril. In a democratic system of propaganda no one is punished (in theory) for objecting to official dogma. In fact, dissidence is encouraged. What this system attempts to do is to fix the limits of possible thought: supporters of official doctrine at one end, and the critics -- vigorous, courageous, and much admired for their independence of judgment -- at the other. The hawks and the doves. But we discover that all share certain tacit assumptions, and that it is these assumptions that are really crucial. No doubt a propaganda system is more effective when its doctrines are insinuated rather than asserted, when it sets the bounds for possible thought rather than simply imposing a clear and easily identifiable doctrine that one must parrot -- or suffer the consequences. The more vigorous the debate, the more effectively the basic doctrines of the propaganda system, tacitly assumed on all sides, are instilled. Hence the elaborate pretense that the press is a critical dissenting force -- maybe even too critical for the health of democracy -- when in fact it is almost entirely subservient to the basic principles of the ideological system: in this case, the principle of the right of intervention, the unique right of the United States to serve as global judge and executioner. It is quite a marvelous system of indoctrination.
Here is still another example along the same lines. Look at this quotation from the Washington Post, a paper that is often regarded as the most consistent critic of the war among the national media. This is from an editorial of April 30, 1975, entitled "Deliverance":
For if much of the actual conduct of Vietnam policy over the years was wrong and misguided - even tragic - it cannot be denied that some part of the purpose of that policy was right and defensible. Specifically, it was right to hope that the people of South Vietnam would be able to decide on their own form of government and social order. The American public is entitled, indeed obligated, to explore how good impulses came to be transmuted into bad policy, but we cannot afford to cast out all remembrance of that earlier impulse.
What were the "good impulses"? When precisely did the United States try to help the South Vietnamese choose their own form of government and social order? As soon as such questions are posed, the absurdity becomes evident. From the moment that the American-backed French effort to destroy the major nationalist movement in Vietnam collapsed, the United States was consciously and knowingly opposed to the organized political forces within South Vietnam, and resorted to increasing violence when these political forces could not be crushed. But these facts, easily documented, must be suppressed. The liberal press cannot question the basic doctrine of the state religion, that the United States is benevolent, even though often misguided in its innocence, that it labors to permit free choice, even though at times some mistakes are committed in the exuberance of its programs of international goodwill. We must believe that we "Americans" are always good, though, to be sure, fallible:
For the fundamental "lesson" of Vietnam surely is not that we as a people are intrinsically bad, but rather that we are capable of error - and on a gigantic scale....
Note the rhetoric: "we as a people" are not intrinsically bad, even if we are capable of error. Was it "we as a people" who decided to conduct the war in Vietnam? Or was it something that had rather more to do with our political leaders and the social institutions they serve? To pose such a question is of course illegitimate, according to the dogmas of the state religion, because that raises the question of the institutional sources of power, and such questions are only considered by irrational extremists who must be excluded from debate (we can raise such questions with regard to other societies, of course, but not the United States).