Basically, what's happened is, somewhere along the line, as a society, we confused the notion of home with the possibility of an investment opportunity. What kind of creature wants to live in an investment opportunity? Only man. The fox has his den, the bee has his hive, the stoat has a a stoat hole. But only man, ladies and gentlemen, the worst animal of all, chooses to make his nest in an investment opportunity. Mmm, snuggle down in the lovely credit. All warm in the mortgage payment.
Mmm! But home is not the same thing as an investment opportunity. Home is a basic requirement of life, like food.
When a hamster hides hamster food in his hamster cheeks, he doesn't keep it there in the hope that it will rise in value.
And when a squirrel hides a nut, he's not trying to play the acorn market. And having eaten the nut, he doesn't keep the shell in the hope of setting up a lucrative sideline making tiny hats for elves. And when a dog buries a bone, he doesn't keep that bone buried until the point where it's reached its maximum market value. He digs it up when he's hungry.
And if estate agents were dogs burying bones, not only would they leave those bones buried until they'd reached their maximum market value, but they'd run around starting rumours about imminent increases in the price of bones in the hope of driving up the market, and they'd invite loads of boneless dogs to all view the bone at the same time in the hope of giving the impression there was a massive demand for bones. And they would photograph the bone in such a way as to make it look much more juicy than it really was, airbrushing out the maggots and cropping the rotten meat.
Mainstream media sources about most topics are propaganda, plain and simple. You can call it marketing, you can call it public relations, or you can call it propaganda. Same god damn'd thing. The news is simply a good way to know what the opinion leaders want us to think about various things.
Those captive to images cast ballots based on how candidates make them feel. They vote for a slogan, a smile, perceived sincerity, and attractiveness, along with the carefully crafted personal narrative of the candidate. It is style and story, not content and fact, that inform mass politics.
Our main way of relating ourselves to others is like things relate themselves to things on the market. We want to exchange our own personality, or as one says sometimes, our "personality package", for something. Now, this is not so true for the manual workers. The manual worker does not have to sell his personality. He doesn't have to sell his smile. But what you might call the "symbolpushers" , that is to say, all the people who deal with figures, with paper, with men, who manipulate - to use a better, or nicer, word - manipulate men and signs and words, all those today have not only to sell their service but in the bargain they're to sell their personality, more or less. There are exceptions.
By the way, if anyone here is in advertising or marketing, kill yourself.
Just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root. I don't know. You try. You do what you can. Kill yourself.
Seriously, though. If you are, do. No, really. There's no rationalisation for what you do, and you are Satan's little helpers, okay? Kill yourself. Seriously. You are the ruiner of all things good, seriously. No, this is not a joke, if you're going: "There's going to be a joke coming." There's no fucking joke coming. You are Satan's spawn, filling the world with bile and garbage. You are fucked, and you are fucking us. Kill yourself, it's the only way to save your fucking soul. Kill yourself. Planting seeds.
I know all the marketing people are going: "He's doing a joke." There's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking machinations.
I know what all the marketing people are thinking right now, too. "Oh, you know what Bill's doing? He's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man. I am not doing that, you fucking evil scumbags! "Oh, you know what Bill's doing now? He's going for the righteous indignation dollar. That's a big dollar. Lot of people are feeling that indignation, we've done research. Huge market. He's doing a good thing." God damn it, I'm not doing that, you scumbags. Quit putting a goddamn dollar sign on every fucking thing on this planet! "Oh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a fucking web. "Oh, the trapped dollar. Big dollar, huge dollar. Good market, look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar ..."
How do you live like that? And I bet you sleep like fucking babies at night, don't you? "What did you do today, honey?" "Oh, we made arsenic childhood food. Now, good night. Yeah, we just said, you know, is your baby really too loud? You know ... yeah, the mums will love it, yeah." Sleep like fucking children, don't you? This is your world, isn't it?