They couldn't before because public would be sensitive. Now with checkpoints everywhere, NSA spying, cavity searches, homeless people beaten down to death by cops getting away with it, DOJ declining to investigate bank scandals, IRS, Benghazi, Fast and Furious, they do not need logos with pink teddy bears and stills of a happy family holding hands with smiling children on the beach. The majority of public IS already got used to this tyranny. Coming forward with less PR is a next, obvious and logical step. After that: huge military boot on your face!
Necessity is the plea for every infringement of human freedom. It is the argument of tyrants; it is the creed of slaves.
With reasonable men, I reason; with humane men, I plead; but with tyrants I give no quarter.
It is dangerous to be right when the government is wrong.
When man turns tyrant it is his own freedom he destroys.
These definitions coincide with the terms which, since Greek antiquity, have been used to define the forms of government as the rule of man over man—of one or the few in monarchy and oligarchy, of the best or the many in aristocracy and democracy, to which today we ought to add the latest and perhaps most formidable form of such dominion, bureaucracy, or the rule by an intricate system of bureaux in which no men, neither one nor the best, neither the few nor the many, can be held responsible, and which could be properly called the rule by Nobody. Indeed, if we identify tyranny as the government that is not held to give account of itself, rule by Nobody is clearly the most tyrannical of all, since there is no one left who could even be asked to answer for what is being done. It is this state of affairs which is among the most potent causes for the current world-wide rebellious unrest."On Violence"