1 y ago


Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. For example, in our prototype search engine one of the top results for cellular phone is "The Effect of Cellular Phone Use Upon Driver Attention", a study which explains in great detail the distractions and risk associated with conversing on a cell phone while driving. This search result came up first because of its high importance as judged by the PageRank algorithm, an approximation of citation importance on the web [Page, 98]. It is clear that a search engine which was taking money for showing cellular phone ads would have difficulty justifying the page that our system returned to its paying advertisers. For this type of reason and historical experience with other media [Bagdikian 83], we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.

Since it is very difficult even for experts to evaluate search engines, search engine bias is particularly insidious. A good example was OpenText, which was reported to be selling companies the right to be listed at the top of the search results for particular queries [Marchiori 97]. This type of bias is much more insidious than advertising, because it is not clear who "deserves" to be there, and who is willing to pay money to be listed. This business model resulted in an uproar, and OpenText has ceased to be a viable search engine. But less blatant bias are likely to be tolerated by the market. For example, a search engine could add a small factor to search results from "friendly" companies, and subtract a factor from results from competitors. This type of bias is very difficult to detect but could still have a significant effect on the market. Furthermore, advertising income often provides an incentive to provide poor quality search results. For example, we noticed a major search engine would not return a large airline's homepage when the airline's name was given as a query. It so happened that the airline had placed an expensive ad, linked to the query that was its name. A better search engine would not have required this ad, and possibly resulted in the loss of the revenue from the airline to the search engine. In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want. This of course erodes the advertising supported business model of the existing search engines. However, there will always be money from advertisers who want a customer to switch products, or have something that is genuinely new. But we believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.
  1 y ago

so I discovered Verb T <3

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Now I dunno if everything is destined
But I believe in every situation there's a lesson
Yeah, we've got faith but it's fickle when it's tested
Easy to give up - hard to be progressive
They manipulate, somethin needs addressing
Subliminal tricks, fuck it is depressing
Television's like a leech to the brain
Feeding away, now you look asleep while awake
Sitting spaced out, confusing your mind
There must be better things you could do with your time
Oh, you're getting fucked up? Cool, that's exciting
Gang of weird kids on horse tranquillizers
False advertising, sayin that it's poppin off
Dancin about dressed up like a proper nob
Wear what you want, but I don't see why a kid
Tucks his jeans in his socks if he ain't a cyclist
Your frame may change, but you wear tighter shit
Was XL, now you're medium, why is this?
Why is it relevant who your designer is?
Oh I see - cause there's eager kids buying in.

See, my point of view is quite cold
But I say what I want cause I'm old
So everybody jump to this
It's Verb T and I'm a grumpy prick

Yeah.. It's all image and projection
But kids can't see that with innocent perceptions
So their influence is taken from a liar
That is now burnin in hell naked in a fire
You might tell me that's overly dramatic
Til your kid takes up crack smoking as a habit
No it isn't magic, I don't care what Timmy said
Put down the pipe and stop messin with ya little head
See I don't give a fuck about the hype
When you add it up, it just amounts to lies
If you think you're hot, I'm pissing out the fire
And I'll even sack the people that are giving out your fliers
Wait, hey.. So am I supposed to rate it
Cause you talk abstracts and make model faces?
I don't give a shit, attitude's constipated
I walk over rappers like a dominatrix
Pause - Just so I can take a breath
Game of death Bruce Lee moves when I cave your chest
With a kick, did I mention I don't give a shit?
Internet star, fuck nah, that's ridiculous
You got vids? I don't care who viewed it
The YouTube hits in the end prove useless
You can't move units
You're just seeking attention
That's something I needed to mention
Something's up with em, indeed it's dementia
Those I can't school I leave in detention
You can write I'm a prick on the board twenty times
Energized like a solar panel when it's fucking sunny
So stop talkin bout fucking money
It's the paper that enslaves the people
Blatant it's evil, you're fake and deceitful
Vacant and see through, wait for the sequel

Fuck to the yeah.