5 years ago in Blog

"a safe and healthy global advertising ecosystem"

Publishers are not permitted to place Google ads or AdSense for search (AFS) search boxes on pages with adult or mature content. While we recognise that interpretations of adult or mature content may vary across countries and cultures, we hold all publishers accountable to the same content requirements so that we can ensure a safe and healthy global advertising ecosystem.

If you’re unsure about whether or not something might be considered adult content, our general rule of thumb is this: if you wouldn’t want a child to see the content or you would be embarrassed to view the page at work in front of colleagues, then you should not place ad code on it.

... call me crazy, but when I think of "safe advertising", my first suggestion would be to NOT SHOW ADS TO KIDS. I know that's not really possible technically, but the thought doesn't even seem to enter their mind. There can be only loss of money found in that avenue, so why even explore it..
 6 years ago in Blog

sinking suns, dwarves, long shadows and all that good shit

We're still happy to be in search, believe me. But one idea is that more and more searches are done on your behalf without you needing to type. I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next.
Eric Schmidt
http://googlesystem.blogspot.com/2010/08/eric-schmidt-on-future-of-search.html

You know how in ancient times people who figured out how to predict an eclipse went on to play big boy with their oh so advanced, magic knowledge, and had that go to their head? We still live in those times.