2 y ago in Quotes
Mainstream media sources about most topics are propaganda, plain and simple. You can call it marketing, you can call it public relations, or you can call it propaganda. Same god damn'd thing. The news is simply a good way to know what the opinion leaders want us to think about various things.
  4 y ago in Quotes
Those captive to images cast ballots based on how candidates make them feel. They vote for a slogan, a smile, perceived sincerity, and attractiveness, along with the carefully crafted personal narrative of the candidate. It is style and story, not content and fact, that inform mass politics.
"Empire of Illusion"
  5 y ago in Quotes
Our main way of relating ourselves to others is like things relate themselves to things on the market. We want to exchange our own personality, or as one says sometimes, our "personality package", for something. Now, this is not so true for the manual workers. The manual worker does not have to sell his personality. He doesn't have to sell his smile. But what you might call the "symbolpushers" , that is to say, all the people who deal with figures, with paper, with men, who manipulate - to use a better, or nicer, word - manipulate men and signs and words, all those today have not only to sell their service but in the bargain they're to sell their personality, more or less. There are exceptions.
  5 y ago in Quotes
By the way, if anyone here is in advertising or marketing, kill yourself.

Just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root. I don't know. You try. You do what you can. Kill yourself.

Seriously, though. If you are, do. No, really. There's no rationalisation for what you do, and you are Satan's little helpers, okay? Kill yourself. Seriously. You are the ruiner of all things good, seriously. No, this is not a joke, if you're going: "There's going to be a joke coming." There's no fucking joke coming. You are Satan's spawn, filling the world with bile and garbage. You are fucked, and you are fucking us. Kill yourself, it's the only way to save your fucking soul. Kill yourself. Planting seeds.

I know all the marketing people are going: "He's doing a joke." There's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking machinations.

I know what all the marketing people are thinking right now, too. "Oh, you know what Bill's doing? He's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man. I am not doing that, you fucking evil scumbags! "Oh, you know what Bill's doing now? He's going for the righteous indignation dollar. That's a big dollar. Lot of people are feeling that indignation, we've done research. Huge market. He's doing a good thing." God damn it, I'm not doing that, you scumbags. Quit putting a goddamn dollar sign on every fucking thing on this planet! "Oh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a fucking web. "Oh, the trapped dollar. Big dollar, huge dollar. Good market, look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar ..."

How do you live like that? And I bet you sleep like fucking babies at night, don't you? "What did you do today, honey?" "Oh, we made arsenic childhood food. Now, good night. Yeah, we just said, you know, is your baby really too loud? You know ... yeah, the mums will love it, yeah." Sleep like fucking children, don't you? This is your world, isn't it?
  5 y ago in Blog

Consumers, Employees and Rational Choices

Evangelism Is War

Our mission is to establish Microsoft's platforms as the de-facto standards throughout the computer industry. Our enemies are the vendors of platforms that compete with ours; Netscape, Sun, IBM, Oracle, Lotus, etc. The field of battle is the software industry. Success is measured in shipping applications. Every line of code that is written to our standards is a small victory; every line of code that is written to any other standard, is a small defeat. Total victory, for DRG, is the universal adoption of our standards by developers, as this is an important step towards total victory for Microsoft itself: "A computer on every desk and in every home, running Microsoft software".

Our weapons are psychological, economic, and political - not military. No one is forced to adopt our standards at the barrel of a gun. We can only convince, not compel. Those who adopt our standards to so as a rational decision to serve their own ends, whetever those may be. It is our job to ensure that those choosing an operating system are presented with an overwhelming abundance of evidence and reasoned argument in favor of our standards - so overwhelming that the choice of our standards seems obvious, or (ideally) that the developer is not even aware that a decision was faced, and a choice made.

We do this by understanding the barriers that might otherwise prevent a developer from adopting our standards, and removing them; by understanding the inducements that might facilitate the developer's adoption of our standards, and providing them; by understanding the arguments of our competiton, and countering them.

The parts I made bold confused me at first: how can you make a "rational decision" without even being aware of making a choice? Then I found the answer on Wikipedia:

For most people, "rationality" means "sane," "in a thoughtful clear-headed manner," or knowing and doing what's healthy in the long term. Rational choice theory uses a specific and narrower definition of "rationality" simply to mean that an individual acts as if balancing costs against benefits to arrive at action that maximizes personal advantage. For example, this may involve kissing someone, cheating on a test, buying a new dress, or committing murder.